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Face time: The trilogy

There's nothing I hate more than marketing spin and shameless flakkery. Especially in advertising. Just this morning I was giggling over my re-read of Some Useless Taglines That Somebody Spent A Lot of Money For. The author, Patrick McEvoy, and My Shingle's Carolyn Elefant are the rare folks I can bear to listen to on the subject because they tell it like it is.

So when I saw that The Wired GC had written a trilogy about legal marketing, I was amazed. It's not his usual beat. But now that I've read it, I've decided perhaps he should do more. Because it's a good, no-lie antidote to any puffery. Check it out:

• The Ad Space Race: Turn off the meter. Turn on your ears.
• What Face Means For Place: What your office's four walls aren't doing to retain: clients
• A Place for the Face: The value of personal contact

Do you agree? And would the partners at your firm?

Posted by Product Team on January 3, 2006 at 02:45 PM | Permalink | Comments (0) | TrackBack (0)

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