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Five-Minute Marketing for Lawyers

No time in your busy day for marketing, you say? Professional marketer Michelle Golden of the blog Golden Practices says all you need is five minutes a day. "Can you find 5 minutes in your day, today, for marketing?" she writes. "Really. That's all it takes." To prove her point, she is beginning to compile a series of "5-Minute Marketing" tips that she will publish on her blog. Here are the first of them, all easily done in five minutes:

  • Write a note to a friend, acquaintance, colleague, or prospect.
  • Call and invite someone to lunch. Even if they can't go, spend a few minutes catching up.
  • Scan the "promotions" section of your local business journal and send a note of congratulations to someone you recognize.
  • Look through yesterday’s work records and pick one item you can follow up with a client about.
  • Call someone whose project you'll be starting in the next two weeks and tell them you're looking forward to seeing or working with them again.

Marketer Tom Kane, at The Legal Marketing Blog, points to Golden's post with approval, adding his own variation on the theme. "The time to market," Kane says, "is when you don't have time for it."

Posted by Robert J. Ambrogi on November 14, 2006 at 03:52 PM | Permalink | Comments (8)


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